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The company will be "quality of life, innovation as the driving force, as the fundamental integrity" for the purpose, to achieve sustained, steady and healthy development.
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Honesty: Li Cheng and trustworthy, true line real words.
Quality: Quality First, qualification guaranteed.
Performance: performance first, to create excellence.
Harmony: unity, cooperation and harmony.
Security: people-oriented, safety first.
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Create benefits for businesses: create benefits for businesses to adhere to the scientific development concept, improve profitability, and pursuit of the businesses to maximize efficiency and sustainable development of enterprises.
Creating value for customers: creating value for customers, the pursuit of corporate value and consistency of customer value, providing customers with value-added services, and synchronization to enhance customer value and enterprise value.
Create wealth for society: to create wealth for society, business Rui Zhixiang electromechanical ultimate goal. Conscientiously fulfill their economic and social responsibility, to create social wealth.